Project Description

We partnered with 608 Brewing Company to produce a video campaign supporting their brewery rebrand. The project focused on capturing the energy, personality, and culture behind 608 Brewing, while clearly communicating the refreshed brand identity. Our goal was to create a clean, engaging, and visually polished film that could be used across marketing channels, social media, and in the taproom to introduce the new brand to their audience.

Hero Asset

Project Services

We provided end-to-end production for this project. Working directly with the 608 team, we developed a treatment, handled all pre-interviews, location planning, scheduling, and shot design. From there, we executed on-site production: directing, filming, lighting, interviews. We managed full post-production as well, including editing, color, audio, and final delivery of the finished piece.

  • A young woman with glasses, wearing a yellow jacket, is being interviewed in a cafe or restaurant. She is smiling and holding a notepad. There is a camera on a tripod filming her, and a man with short hair, seen from behind, is conducting the interview. Large windows with natural light are in the background.
  • People filming an interview in a brewery with wooden barrels in the background, professional lighting and camera equipment set up around them.
  • A man with a black beanie, glasses, and a beard operating a professional video camera in a photography studio set with props, lighting, and a gray backdrop, creating a product shot of a can.
  • Filming crew setting up camera and lighting in a bar or brewery, with a woman observing, multiple people behind the counter, and ambient hanging lights.
  • Professional video camera set up on a tripod with a green screen background in a studio.
  • A woman operating a professional video camera in a studio setting with lighting equipment and a large white backdrop.
  • Close-up of a professional video camera with a wooden handle, mounted on a tripod, with a microphone attached on top. The background is blurred, indicating an indoor setting.

Secondary Assets

Testimonials

  • "We wanted a video to announce our re-brand, which was still in development when we reached out to Rooster Rooster. We knew what we wanted to communicate to the public, but really didn’t know how we wanted to say it, especially in a medium we don’t do a lot of marketing with. Austin and his team’s process methodically revealed the story and messaging we wanted to communicate, and their translation of our static imagery to video was spot on. They were accommodating to our needs and schedules along the way and were just plain fun to work with. Needless to say, we loved the finished products."

    Will Adamany — Creative Director, 608 Brewing Company

  • "I knew I really wanted a sharp video to introduce our new direction, but didn’t know how the vision in my head would translate monetarily—I’d never commissioned a video before. Instead of just giving me a number, Austin built a strategy around my budget. It gave me piece of mind knowing the project was being tailored to fit our needs, and wasn’t a cookie cutter process. I thought being featured in the video would be daunting, but it was painless and cool to be apart of it, seeing how it all came together—turned out great."

    Phil Humphrey — Owner, 608 Brewing Company

Photography

  • A can of Corona beer lying on its side among small, round, light brown pellets with a dark background.
  • A can of Citranado beer with black, white, and neon green design, surrounded by green hop pellets.

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